Is it a good or bad thing to have a big brother in education? Well, it depends on how your parents raised you both. In education, we are the parents, we must take responsibility of technology. I think this database that keeps track of student performance, interests, etc. could go either way depending on how we make it behave. http://news.msn.com/science-technology/k-12-student-database-spooks-parents
The commercial world is moving on and the educational world is following it. When I use Pinterest to keep track of cool things I like on the web, it drives the ads I see in other applications and occasionally, I find something I really like that I would not have otherwise found. The issue here is that I am an informed adult and the software in question is tracking the performance of our kids. I say we keep our eye on this big brother to make sure it is a benevolent big brother and not a bully to our kids. Bill and Melinda Gates are involved in this project and I believe this is related to or a spin off from the analytics dashboard used in the Khan Academy (data analytics at 1:00 minute mark in the video) public school initiative in California. (just my hunch) As an optimist and an idealist, I will always look at the potential for good in education, but as a seasoned veteran of the educational world, I know to be cautious in my optimism.